Well, you can come to our WLA/OLA conference session and find out the answer to that question! But in the meantime, here are two articles that help fill you in.
Much of the interest around making tweens a separate category comes from the marketing world. Read here for advertising guru James Myers' summary of what tweens are and how they are unique in today's culture.
To understand the specific developmental characteristics that define the needs and interests of this age group, read this research summary from the educators at the National Middle School Association.
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